Business research is a field of practical study aimed to obtains data and analyse them in order to better manage the company. Business research include empirical, theoretical, and methodological studies dealing with topics in the five major fields of business studies, i.e., accounting, finance, management, marketing, and operations and information systems. Depending on the task, your essay may deal with financial data, consumer feedback, product research or competitive analysis. Executives and managers who use business research methods are able to better understand their company, the position it holds in the market and how to improve that position. Your essay should aim at understanding these points too.
The most important considerations when writing a business essay is that it presents relevant content and its arguments are supported by appropriate theories, qualified references and good examples.
Good research is imperative in composing an excellent essay paper. Reputable academic sources such as articles or case studies from official journals, or books by noted scholars, researchers or professionals on your subject should be consulted and referenced. It is beneficial to use the concepts of (and provide the references to) the appropriate theories that analyse the forces driving competition and profitability in the industry. For some topics such as Market Research, you can broaden this stage by including your own primary research. Surveys and interviews are excellent methods for obtaining content that is directly applicable to your essay question.
In an essay you are required to develop a logical argument in response to a particular question. The reader of your essay is interested to see how well you can construct a convincing argument based on sound reasoning and appropriate use of evidence.
One of the aims of essay is to show that you understand the material and that you are able to think critically about it. To do this, your paper does have to show some independent thinking.
Examples selected for essay should follow the logics of your essay. They should be not just relevant, but arranged in an order that helps to illustrate the right points at the right time. Clear well-defined structure with logical and coherent flow of information is critically important. This would make the essay easily readable and understandable. Ability to communicate your thought clearly is always one of the points your essay will be marked for.
Obviously, the structure, depth and complexity of essay depend on the particular task at hands. The requirements for short undergraduate work and postgraduate dissertation are very different. But the major “selling” points mentioned above are always highly appreciated.